Step Up Your Game

As a sales rep and a true custom framer at heart, I enjoy seeing the creative designs and problem solving exhibited by you.  I’ve wanted to post a “brag column” allowing framers to show off a proud accomplishment, or myself boasting about an exceptional design I’ve seen.  One day as I was bragging about such a job - the framer I was with said “Wow!  I better step up my game” and a new column title was born.  A focus of this guild is education, and through the photos I will be posting monthly in this feature, I wish to get our creative juices flowing and hopefully teach an old dog a new trick or even a new pup and old trick every now and then.  I promise to always have a camera with me, plus invite you to please email me your own photos at JenniferJPatterson1@yahoo.com 

Keepsake Box - by Rami Alhakeem

My first photo shows off the tiniest item I’ve ever seen anyone wish to frame.  I was lucky enough to be at the Tacoma Framemakers when this item came in.  It is a 2x3mm confetti heart brought in by a woman who’s husband hid this among many in their home.  They think this is the last one to be found so she wanted to commemorate this loving event and memory.  Rather than incorporating the item into a wall ready frame, it was turned into a objet d’ art.  A beautiful box with the heart framed within its lid.  What a lovely item surely to be cherished for the rest of their lives.  I’ve aways said that half of framing is problem solving.  The customers first words were “I have something which I’d like framed – but I have no idea how you are going to do it or even if you can.”  Well, YES WE CAN!  
A moulding was cut upside down to create a base/ box.  An ornate cap frame with an additional frame as a liner was used for the top or lip of the box.  The same cap moulding was built into the liner backwards to create a cove for the mounted heart.  The glass went in between the cap and liner moulding.   A black suede mat was used to build up the sides of the box as well as the underside of the lid.
Email your photos of stepped up framing to: JenniferJPatterson1@yahoo.com 

 

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Renewal Time is HERE!

Be sure to renew your membership or sign up for the first time right away.  Last year’s membership was extended until April 30th, but the grace period is waning fast.

Don’t miss out on events such as The Framer’s Ball and all the great online networking and educational opportunities that will be rolled out this year.  The new officers are hard at work on fun and revitalizing ideas and activities to offer the membership.  You’ll want to be a part of it!

Join Now! 

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Vice-President’s Pen

FRAMING IS ACCESSORIZING YOUR ART – framing something is indeed a special occasion worthy of a splurge.
 
Oh how our inner person cringes when we hear “but I already spent so much money on my picture!”
 
To the gentlemen customers:  Just because you bought a new suit doesn’t mean you get to wear it to work or out on the town for that special occasion. The new suit wasn’t purchased for barefooted and shirtless.  You then need shoes, belt, nice tie, wallet, watch, dress shirt, a nice haircut and maybe a cologne, etc.  And yes, sometimes all that adds up to more than the suit – but it’s now a package deal and you are set to go. 
 
To the ladies:  Just because you have purchased your new dress for that special occasion doesn’t mean you are done!  Next come the heels, jewelry, handbag, getting your hair done, perfume, make-up, etc.  And yes, these things may add to the price of the dress or new outfit or be higher, but you’ve now made that investment and are all set.

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Co-op Advertising Opportunity–Are You In?

A fantastic idea has been brought to the guild by a fellow framer. We are putting out feelers to see if you are interested in joining in and if so will provide you with more information as it is available.  This is not an official guild project, but we are happy to bring our interested members together through the guild’s communication tools.

Here is the gist: in the past decade the number of frame shops has fallen 70% but have you seen any increase in traffic through your door? Sadly no – just the opposite–we have lost that market share primarily to the big boxes; to their “perceived value”, and to the subsequent fear, “wow! if Michael’s is that expensive, imagine how much it would cost to go to a real framer”.

There is a gigantic portion of our population who has never heard of us as independents. We want to change that. We all know Michael’s, etc, has their huge inserts in the major newspapers — an advertising campaign we as individuals cannot afford to do. The idea is to gather as many framers as possible to go in on a 2 sided 4 color insert.

Our new vice-president, Jennifer Patterson, has been a part of an initial meeting with an advertiser and will be able to share a first draft to those who are interested in joining in.   Her take is:  We want to advertise that we use no games, no gimmicks, just fair everyday pricing. NO DECEPTIVE ADVERTISING -. If a price is always 50% off – it is not a special sale – it is simply an everyday price. Our everday prices are better than theirs at 50% off. We want to encourage new customers to come in to see this for themselves – “come in for your Ah Ha Moment” .  Once a customer finds us after a bad box store experience they never go back!

What the box stores do not have is the vast experience and knowledge in framing that we have. So let’s go get ‘em by putting our own ad in the Seattle Times Sunday paper. With enough people we can get this ad to an affordable level. Jennifer is also talking with suppliers and vendors, asking them to show their support and to help you offset your cost.  We all have a vested interest in making this work.

The initial plan is to open a trust account so everyone has a place to send money, and this account can write the check to the Times. The amount will depend on the number involved. Those who participate will have their name and address mentioned, a 20% coupon will be part of the ad, and we are thinking of creating a name for us like the “Fair Priced Framers”. Maybe we can have a sticker on our door with this title. The ad can say that this coupon is good at any of these locations. We can also create a You Tube video interview on the subject and direct readers to hear more by following that link…… Again this is just an initial conversation, and your ideas can be part of this too.

This is something we would want to do more than once, to really get our message out there. To get more bang for your buck – the copy of this ad can be put on your Facebook, websites, counters, walls, mail…… given to friends, your kids’ teachers, workout buddies, spouses, colleagues, bowling or soccer teammates, choir members, business group members—you get the idea.

Are you in?  Click here for more information on how to join us.

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Classified Ads

 

Members can post classified ads in this space for free!  Please take advantage of this great communication tool provided for you by your guild.

To place an ad contact Sheri 425-888-5066  sherikcarriage@msn.com.  Renew your ad every 3 months or it will be removed at that time. Deadline:18th of the month.

Dear Framers,  I am in the process of gathering as large a group as possible to go into a group advertisement in the Seattle Times together to act as a united front to go after the community of people who take the Big Box 50% off coupon for framing and leave us out of the loop.  We all know that our everyday price is as good as if not better than Michael’s even after their supposed discount and it’s long past time to let the public know this on a large scale.  The more people – the lower the price so please call Jennifer Patterson at Jayeness Moulding if you are interested and want to know more.  206-715-2134.  JenniferJPatterson1@yahoo.com

Job Listing – Full Time or Part Time

Picture Framer at         ARTERRA

Previous framing experience required – certified individuals preferred. Responsibilities include cutting mats/frames/glass, fitting, fabric mats, canvas stretching, etc. May include packaging, shipping, and other misc.     duties. Individual must work well with others, be a team player – yet work well independently, be efficient with time, detail-oriented and conscious of quality workmanship. Individuals with experience in delivery and installation of artwork – please also note experience and job history. Must have valid Washington State Driver’s License and clean driving record. Benefit package includes medical for full time positions. Wage DOE. Qualified applicants: please fax resume to Attn: A.C. at 425456-0022 or email to:    accalkins@arterrausa.com.

 

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A Gilding Conversation

During this past year a series of two-hour introductory gilding classes have been held at Charles Douglas Gilding Studio in Seattle, an offer through Groupon which resulted in 240 students. In this issue we visit some of the recurring questions from these inquisitive students!

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Q. Oftentimes a canvas will be too large for a picture frame moulding which otherwise would be the perfect frame for a painting. Is there a way to deal with this problem?

A. If the selection of frame mouldings are pre-finished, then a frame profile with sufficient rabbit depth must be chosen. However, one of the major benefits of custom framing where a finish is being applied to raw wood frame stock is that a wood profile can be ‘built up’ by milling and adhering an additional wood section to the bottom of the raw wood frame to allow for proper fitting of the canvas.

One thing to note if water gilding such a frame is that the join seam between the frame and the build up will cause the gesso to crack when hydrated during the water gilding process. Therefore, as prevention, either a high quality Japanese paper like Sekishu or strips of very fine linen should be adhered over the seam with the use of rabbit skin glue. This is done before the gesso is applied and can help keep the gesso from cracking when it’s eventually gilded. This is a similar method used in the gilding of icons and panels where large flat areas can acquire crack mechanisms in the gesso layer if not first protected with an application of fabric to the surface before gessoing. These same thin strips of fabric, or Sekishu paper, may be used over frame corners to help protect against the typical cracking of the gesso at the mitres, creating a true closed corner frame.

Q. How do you know when it’s time to burnish a frame thats just been water gilded?

A. Burnishing, which is polishing the gold leaf with an agate stone, brings the leaf to a brilliant lustre while also compressing the leaf into the gessoed surface and therefore providing greater durability. Once the surface has been made wet and the gold applied, a certain amount of time must pass to allow it to dry and is contingent partly upon the weather and how warm the gilding room is. Generally 2-3 hours should pass.

I prefer to burnish when there is a small amount of moisture remaining in the gilding but burnishing at this stage needs to be done carefully. Tapping the agate burnisher against the gilding will produce a tone; a sharp click is a good indication that the leaf is ready to be burnished. A dull tone, however, means the surface is still too wet to burnish. If burnishing is done too soon it’s possible to break all the way through the gilding to the underlying wood. It would be best for a beginner to wait until the next day to burnish.

Q. What would be the reason to choose either oil size or acrylic emulsion when using a method of gilding other than traditional water gilding?

A. Oil size and acrylic emulsion, sold under such names as Water Based Gilding Size, Aquasize, or Wunda Size, are a form of mordant gilding. Mordant gilding employs the use of an adhesive to adhere gold, silver, or imitation leafs to a prepared surface. Other mordants include gum tragacanth, gum ammoniac, gum arabic, garlic, and glair (beaten egg white).

The use of oil size, which although is a form of mordant gilding, is commonly referred to as oil gilding. It’s a specially formulated varnish which produces a satin to semi-gloss tone in the leaf. It does not produce the high luster of traditional water gilding but it has an attractive appearance of its own. It offers a durable finish and is used for both interior and exterior gilding projects. It is also self-leveling whereby the oil tends to smooth out after it’s brushed on thinly. It cleans up with mineral spirits and so is somewhat messy to work with so be prepared to use rubber gloves, spirits, and perhaps some acetone in the cleaning of your brushes.

Oil size comes in different drying times ranging from 3 hour to 24 hour. In practice however, once a can has been opened the drying time becomes shorter and shorter. It’s best to open the can, stir the size to bring the driers to the surface, and pour some into another container for use on your project. This way you can close the can of oil size and preserve its life.

The water-based sizes are much cleaner to work with as they only need soap and water for cleanup; just make sure you clean your brush once you’re done as the size will harden and will require acetone remove the dried adhesive. One of the benefits of the acrylic emulsions is that once it’s applied to a surface it will come to the proper tack in about 15 minutes and remain properly open to gild for about 36 hours. The drawback is that it never seems to quite dry. A clearcoat after 24 hours can help protect the gilding from this effect.

Acrylic emulsions have a brighter appearance than oil size but do not have the brilliancy that you can only get from traditional water gilding nor does it share its almost magical tone and glow. As for which size to use, oil or water based, it’s important to know that most any high quality project which is not water gilded uses an oil size. That said, acrylic emulsions can provide a gilding option that is both quick and much easier for the beginner.

Q. Can oil gilding be given two layers of gold leaf?

A. Yes, oil gilding can be double gilded. The initial oil size should be allowed to dry 24 hours before re-sizing and re-gilding. However, this shouldn’t be necessary if the first gilded layer was done properly. If spots were missed or the size was painted on too thinly in spots, then a certain amount of spot gilding can be done, applying size only to those areas where leaf is missing, and then when it dries to a tack, apply small amounts of leaf to fill the holidays (breaks in the gold).

Conversely, traditional water gilding may be double-gilded for a more solid gild and stronger depth of gold tonal quality or to simply efficiently cover areas that may have been missed in the initial gilding.

Charles holds periodic gold leaf gilding classes in his Seattle studio located along the northern tip of Lake Union, offering short term studies in traditional water gilding, oil gilding, and glass gilding. A 20% discount is provided to all members of the EPFG.

‘Gilder’s Corner’ Courtesy of:

CHARLES DOUGLAS GILDING STUDIO Seattle, WA

206-795-8376    Website: www.gildingstudio.com  Blog:www.gildingstudio.blogspot.com

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