October is the month we normally start preparing for winter. Itâ€™s also the month frame shops everywhere should knuckle down and prepare for the onslaught of holiday rush. If you havenâ€™t prepared your work flow yet, START NOW! The holiday season marks the beginning of last minute people with thoughtful framing ideas. Itâ€™s up to you as the framer to be the hero who performs holiday miracles. Â Thanksgiving is around the corner and people need to fill those empty spots on their wall before the relative come over. Indeed, the holidays can feel like a hurricane passed through your shop.
Two steps to be ready for the holiday rush:
1. Plan your scheduling.
Donâ€™t overextend yourself. Be realistic and figure out when your cut off point is. Mark this date and let everyone know NOW! If youâ€™re on facebook announce this cut off date to the crowd. I canâ€™t stress this enough. Share this information to your clientele now, either by word of mouth or by some sort of newsletter. Do this weekly, perhaps, post it every Monday. Youâ€™d be surprised how much more business this will stir up.
2. Stock up.
If you know youâ€™ll need it and you've got the means to get it, then get it now. Your foam board, craft paper, framerâ€™s points, glass, offsets, screws, hangers; get em now. donâ€™t wait. Many shops donâ€™t keep too many of specific color mats in stock, but for the holidays itâ€™s a wise investment. I suggest keep atleast black and white mats on hand just incase. Donâ€™t forget those stretcher bars. Also, keep lots and lots of spray paint handy. If youâ€™ve done this long enough, you know why. Not enough time to order more black metal frame molding, just spray paint a silver stick black.