Step Up Your Game

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As a sales rep and a true custom framer at heart, I enjoy seeing the creative designs and problem solving exhibited by you. I wanted to post a "brag column" allowing framers to show off proud accomplishments. A focus of this guild is education, and through the photos posted monthly in this feature, I wish to get our creative juices flowing and hopefully teach an old dog a new trick or even a new pup and old trick every now and then. I promise to always have a camera with me, plus invite you to email your own photos to me at JenniferJPatterson1@yahoo.com

As a sales rep and a true custom framer at heart, I enjoy seeing the creative designs and problem solving exhibited by you. I wanted to post a "brag column" allowing framers to show off proud accomplishments. A focus of this guild is education, and through the photos posted monthly in this feature, I wish to get our creative juices flowing and hopefully teach an old dog a new trick or even a new pup and old trick every now and then. I promise to always have a camera with me, plus invite you to email your own photos to me at JenniferJPatterson1@yahoo.com

There is a two for one lesson here.  The first is an out of the box approach to matting.

photo 2

In this sea shell grouping done by Juanita Schmidt of Frame It, Ltd., 2 of the frames have unique weighting to break up the sameness of everything being even.  In the second picture, Holly of Daniel Smith gave the bird more perching room by bottom weighting her mat.

photo 1

The second lesson here and quite possibly the more important one, is the use of Museum Glass in ALL of these store displays.  I believe to show this glass is to have customers fall in love with it, and want it - seeing its performance helps to justify its price tag.  Very sadly and alarmingly, I recently heard two different framers describe Museum Glass to their clients as something to use and attempt to sell only on heirlooms.  My response to that is the opposite - anti-reflective glasses are for when you want to actually see what's on your walls!   Having art you cannot see is like having a favorite comfy chair you cannot sit in!

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