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Framers Points of Interest
We can transpose some of this article's terminology to Google listings and online inquiries and apply it just as well today as when it was written in April 2002. Your phone and shop email are often First Contact. It's important to focus when you answer and be conscious of the information you provide to create a relationship with a new client.
Here's some insight into price figuring from April 1998. Though many framers rarely or no longer use mounting tissue, the exercise is useful and a good reminder to consider hidden costs and to make sure retail pricing is based on the full picture. (pardon the pun!) There's also a little trivia to play with answers at the bottom of the article pages.¬†Thanks to Tim Taricco, Editor and Paul Miller, CPF for the thought-provoking article.
Relevant articles from the archives, full of creative nutrients to be re-purposed and reused to grow your business and help you thrive. This month's article gives a glimpse back at our history¬†and the emerging use of heat-mounting techniques for fabric and the early use of pre-coated boards for mounting.¬† Then as now, using creativity and keeping up on new techniques is vital to our industry and¬†each business' success.
Thanks to 1994 Editor, Jodi Norton, CPF