There are many folks who've started business Facebook pages or blogs and spent money on a website saying how little traffic they have. They wonder if it's worthwhile. Then there are those few who look at them cross-eyed and say, 'Of course it's worth it. I have tons of people interacting on my pages. I just had a guy come into the shop who...'
So why are some of us finding cold empty pages and others welcoming friends and clients into theirs daily? Perhaps the key word is Welcoming. Would you return to a door ¬†you knocked on several times with no answer? Would you try one more time if you saw a vase of fresh flowers and a well-kept porch?
It's great to start your Home page, but you need to make sure someone's Home. Take a few minutes today and sweep the porch, put out a welcome mat tomorrow. By the end of the week, add a vase of fresh flowers, and don't forget to pick some new ones to replace them every few days. Answer the door when guests come knocking. You'll have that buzzing Home page in no time. Oh, and don't forget to tell them your address!
-Sheri J. Kennedy, Editor